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Research reports

Qualitative research into Pan Sprays

Johnson Wax Ltd., are looking into the possibility of launching an aerosol cooking aid on to the UK market. The product would provide a purevegetable coating, with the soya bean extractLecithin as the active ingredient, to prevent foodfrom sticking...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1979
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Citation

, C. (1979a, January 01). Qualitative research into Pan Sprays. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-pan-sprays


Research reports

Qualitative research on Impulse

Impulse, a perfumed deodorant, is marketed successfullyin various other countries. The Company has decidedto test market the brand in the UK. There is atpresent no similar product on the market, so Impulsewill have to create its own market.The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1978
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Citation

, C. (1978a, September 01). Qualitative research on Impulse. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-impulse


Research reports

Consumer research into fuel payments: Appendices and tables

This report describes the results of a national survey of consumer attitudes to fuel payments and responses to the idea of token-operated meters. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1977
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Citation

, C. (1977a, June 01). Consumer research into fuel payments: Appendices and tables. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumer-research-into-fuel-payments-appendices-and-tables


Research reports

Consumer research into fuel payments

This report describes the results of a national survey ofconsumer attitudes to fuel payments and responses to the idea of token-operated meters. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
×

Citation

, C. (1977a, May 01). Consumer research into fuel payments. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumer-research-into-fuel-payments


Research reports

Qualitative research into Lucozade advertising developments

The future development of Lucozade is being examined,not only because of continuing pressure from the ITCA, but, even more fundamentally, because of declining volume. Accordingly, the objectives of the current researchprogramme were as follows:1. To...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
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Citation

, C. (1977a, May 01). Qualitative research into Lucozade advertising developments. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-lucozade-advertising-developments-11213


Research reports

Research report on consumer response to the concept of 'quick-drying Enamel' on behalf of Donald Macpherson's Ltd.

The company has developed a gloss paint, whichis perfectly safe, non-toxic and also exhibits a number ofother positive characteristics. The product concept which has derived from the properties ofthe paint itself is specially formulated for use in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Research report on consumer response to the concept of 'quick-drying Enamel' on behalf of Donald Macpherson's Ltd. . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-report-on-consumer-response-to-the-concept-of-quick-drying-enamel-on-behalf-of-donald-macpherson-s-ltd-


Research reports

Qualitative research into pack testing for Project Hyacynth

Foote Cone and Belding have produced a number ofalternative pack designs for the new Pears SanitaryTowel. The specific objectives of the research were: 1. To assess the potential strength of the envelopeversus polythene packs vis a vis imagery...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
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Citation

, C. (1976a, November 01). Qualitative research into pack testing for Project Hyacynth. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-pack-testing-for-project-hyacynth


Research reports

Split Foot quantitative research into Odor Eaters

Combe Inc. proposes to market on a national basis in the UK the Odor Eaters gel insole. However, before initiating further progress in terms of manufacturing, it was considered necessary to submit to consumer appraisal the two primary variants....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
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Citation

, C. (1976a, October 01). Split Foot quantitative research into Odor Eaters. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/split-foot-quantitative-research-into-odor-eaters


Research reports

Qualitative research into instant oat cereal

Kelloggs have developed an instant oat cereal with addedwheat bran which has performed satisfactorily in producttrials. It is intended to launch the brand as a competitorto Lyons Ready Brek.The aims of the research were to elicit behavioural...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
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Citation

, C. (1976a, October 01). Qualitative research into instant oat cereal . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-instant-oat-cereal-